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Kaywon play

KAYWON’S PROMOTIONAL
IDENTITY IN 2019-2022

Kaywon-PLAY 5.0, PLAY SOUND

Kaywon-PLAY 5.0 expands the field of play that has so far been built on spatial concepts such as Playground (1.0 / 2.0), Play Space (3.0), and Playscape (4.0). The interjections of joy that are generated through play regardless of age, experience, language, race, region, and field makes an intuitive and empathetic language that guarantees communication without the help of translation. Thus, we propose the interjections that accompany play as [Play Sound].

Basic Logotype

2019 Kaywon-Play 5.0 [Play Sound] has been designed to combine the most basic representational elements and lines. Play has put greater emphasis on the figurative beauty of the decorative representational elements, whereas Play 5.0 focuses on the type of play. To ensure its independent utilization, it focuses on the representational weight of the type design, expressing play and joy in mirthful topography and expanding them into the joyful interjections of joy. The play of Kaywon people who communicate through art will translate into language play through PLAY 5.0.

Basic PI Structure

It allows for repetition, unity, and variation basically by combining the most basic lines such as the thickness, tilt, and length of lines, straight line and curve line, the size of circles, colors, facial expression etc., and defines Play Sound rhythmically in the most basic shapes and lines.

Basic PI Variation

By combining and applying PLAY 5.0 Line and Circle, it varies Play 5.0 and the interjections of joy from Play Sound into the lively and exciting logotype.