Academic Discipline

  • 홈 아이콘

Educational Objectives

The Department of Advertising and Branding Design fosters ‘Brand Value Creators’ who respect themselves, collaborate with others, and create and execute various values for social communities. Brand Value Creator works to create a brand with new values and stories that civil society and the market need, and to plan and execute communication in an integrated manner.

교육목표 사진 1
교육목표 사진 2

The three specialization strategies are: ① creative and convergence education, ② major competency-based expert education, and ③ social entrepreneurship startups activation.

Curriculum

학과 특성화전략
Semester Division Course Title Credit Lecture
(hours) 		Practice
(hours)
1-1 Major Communication Design 4 2 2
Visual Concept 4 1 3
Computer Graphics 4 1 3
Motion Graphics 4 1 3
Photo & Video 4 1 3
Subtotal 20 6 14
1-2 Major Media Literacy 4 1 3
Interactive Design 4 1 3
Advertising & Branding Workshop 4 1 3
Introduction to Typography 4 1 3
Subtotal 16 4 12
2-1 Major Creative Writing 4 2 2
Identity Design 4 1 3
Media & Contents Design 4 1 3
Start-up Project I 4 0 4
Creative Studio I 4 0 4
Advertising & Public Relation 2 2 0
Subtotal 22 6 16
2-2 Major Applied Humanities 3 2 1
Graduation Project 1 0 1
Portfolio & Presentation 4 1 3
Start-up Project II 4 0 4
Creative Studio II 4 0 4
Convention Design 2 2 0
Subtotal 18 5 13
Total 76 21 55
Yoon Suok Won

Yoon Suok Won (Chair of Department)

yoonsw@kaywon.ac.kr

Keimyung University, Photography & Imaging Design (B.F.A.)
Keimyung University, Photography · Animation (M.F.A.)
Coventry University, Art & Design, Fine Art (B.A.)
Coventry University, Art & Desgin, Contemporary Arts Practice (M.A.)

김남형 학과장님 사진

Kim Nam Hyoung

nh2001@kaywon.ac.kr

Advertising Design, Hongik University (B.A.)
Visual communication Design, Hongik University (M.F.A.)

강윤주 교수님 사진

Kang Yoon Joo

kangyj@kaywon.ac.kr

Fine Arts, Sung Kun Kwan Univ. (B.A.)
Fine Arts, Ewha Woman’s Univ. (M.A.)
Musashino Art Univ. (M.A.)

조주은 교수님 사진

Cho Ju Eun

jecho@kaywon.ac.kr

Visual Communiation Design, Seoul National University (D.D.)
Communications Design, Pratt Institute (M.S.)
Visual Communiation Design, Seoul National University (M.F.A.)
Design, Seoul National University (B.F.A.)

김윤경 교수님 사진

Kim Yoon Kyong

anyda@kaywon.ac.kr

English Language and Literature, Yonsei University (B.A.)
Multimedia, Korea National University of Arts (B.A.)
Design Management, Hongik University (M.A.)
Culture Contents, Korea University (Ph. D. Candidate)

김용주 교수님 사진

Kim Yong Ju

career@kaywon.ac.kr

Korea University Economics (Bachelor)
Helsinki School of Economics (Master)
Graduate School of Human Resources Development, Korea University of Technology and Education