Academic Discipline

  • 홈 아이콘

Educational Objectives

The Department of Advertising & Branding aims to “produce brand value creators who respects themselves, cooperate with others, and create various values for the social community”. The following are the three strategies for specialization.
① Creative and integrated education
② NCS-based professional education
③ Promotion of socially innovative start-ups

교육목표 사진 1
교육목표 사진 2

The Department of Advertising & Branding aims to achieve its three specialization strategies through an advanced two-year course, to promote socially innovative start-ups, in particular with the "expansion of startup incubation," and to produce brand value creators, thereby achieving the educational goals of the university.

Operation plan

  • Maximizing the effectiveness of advanced education by job field by organizing groups in key education areas
  • Continuous counseling for individual students by group-specific mentors
  • Improving the quality of education by forming small groups according to the characteristics of the subjects and the operation method
  • Student-specific support/management of design projects, such as practical projects to cultivate professional skills for production
  • Studio with 20 seats dedicated to advanced courses, always available for work, mentoring and small lectures
  • Personal desk and storage space

Curriculum

교육과정표
Curriculum (two-year course)
Semester Division Course Title Credit Lecture
(hours)
Practice
(hours)
1
(1-1)
Major Visual Branding 4 1 3
Narrative Images 3 1 2
Role-playing 3 1 2
Refinement Cultural History 3 3 0
Subtotal 3 3 0
Major Subtotal 10 3 7
2
(1-2)
Major Typography & Brandbook 4 1 3
Sound Design 3 1 2
Critique & Research 3 2 1
Brand Management 4 3 1
Subtotal 0 0 0
Major Subtotal 14 7 7
3
(2-1)
Major Personal Branding 4 1 3
Social Media Design 3 1 2
Concept Storytelling 4 1 3
Design Project 4 1 3
Refinement Design and Meditation 3 1 2
Subtotal 3 1 2
Major Subtotal 15 4 11
4
(2-2)
Major Start-up Branding 4 1 3
Brand Experience Design 4 1 3
Civil Society Design 3 1 2
Brand Redesign 4 1 3
Subtotal 0 0 0
Major Subtotal 15 4 11
Major Total 54 18 36
Refinement Total 6 4 2
Total 60 22 38
김남형 학과장님 사진

Kim Nam Hyoung (Chair of Department)

nh2001@kaywon.ac.kr

Advertising Design, Hongik University (B.A.)
Visual communication Design, Hongik University (M.F.A.)

강윤주 교수님 사진

Kang Yoon Joo

kangyj@kaywon.ac.kr

Fine Arts, Sung Kun Kwan Univ. (B.A.)
Fine Arts, Ewha Woman’s Univ. (M.A.)
Musashino Art Univ. (M.A.)

조주은 교수님 사진

Cho Ju Eun

jecho@kaywon.ac.kr

Visual Communiation Design, Seoul National University (D.D.)
Communications Design, Pratt Institute (M.S.)
Visual Communiation Design, Seoul National University (M.F.A.)
Design, Seoul National University (B.F.A.)

김윤경 교수님 사진

Kim Yoon Kyong

anyda@kaywon.ac.kr

English Language and Literature, Yonsei University (B.A.)
Multimedia, Korea National University of Arts (B.A.)
Design Management, Hongik University (M.A.)
Culture Contents, Korea University (Ph. D. Candidate)

Yoon Suok Won

Yoon Suok Won

yoonsw@kaywon.ac.kr

Keimyung University, Photography & Imaging Design (B.F.A.)
Keimyung University, Photography · Animation (M.F.A.)
Coventry University, Art & Design, Fine Art (B.A.)
Coventry University, Art & Desgin, Contemporary Arts Practice (M.A.)